May 10, 2019 | 13 minute read
Published in Keep Going
In a world where millions of products and designs launch each year, the A' Design Award is meant to highlight the world's best designs and well-designed products.
To win the Golden A’ Design Award, a product must have demonstrated “an excellent design that helps people achieve more, by empowering people through added functionality, performance, reliability and interaction.”
The Wiivv Custom Sandal was a shoo-in (pun always intended). With 90% of customers reporting that Wiivvs decrease their foot pain, we have truly exceeded in creating a product that empowers people to move and live their best.
The A' Design Award and Competition is the worlds' largest design competition awarding the best designs, design concepts and products & services. The jury that picks the winners in each category is made up of internationally influential press members, established designers, leading academics and prominent entrepreneurs.
About the Wiivv Custom Sandal:
After launching our custom fit 3D printed insoles in 2016, many customers wrote to us saying how their insoles had changed their lives, and wished they could put the same support and comfort in their sandals, as many of them could never wear sandals due to the pain they caused.
We did just that, and put all of our biomechanics, software, manufacturing, and design expertise into creating a sandal which broke the dichotomy between comfort and style typically seen in the footwear market.
Wiivv's smartphone app, with award winning user experience, captures the customer’s unique foot data and then generates a biomechanically optimised design. It is then 3D printed, assembled, and shipped to the customer within 14 days.
What makes the Wiivv Custom Fit Sandal so special?
The Wiivv Custom Fit Sandal design is remarkable for the following reasons:
The product was launched on Kickstarter in March 2017 and became the most funded 3D printed product ever. Fulfilment of Kickstarter was completed by August 2018.
In April 2018, the lead engineer Chris Bellamy ran the Boston Marathon, wearing the Wiivv Custom Fit Sandal, and completed the race in a time of 2 hours 59 minutes!
In September 2018 the product was then made available to the general public.
What problem does the Wiivv Custom Fit Sandal solve?
The footwear industry has some major challenges:
How are Wiivv are making mass customisation possible?
Through great design, Wiivv is combining breakthrough innovations from four separate industries to revolutionise footwear.
Wiivv created the Wiivv Custom Fit Sandal to demonstrate that functional mass customisation in footwear is possible.
The five following guiding values were used during the development of thw Wiivv Custom Fit Sandal:
The end result of all of this is that Wiivv’s products have received outstanding customer feedback and results as can be seen from the numbers below:
90% of customers report that adding Wiivvs decreases their foot pain.
73% of Wiivv customers report that their Wiivvs improve how they function on a day-to-day basis
90% of customers rate the app experience as “easy” or “very easy”.